Cynthia M. Frisby
About
Cynthia M. Frisby has authored 21 papers that have received a total of 461 indexed citations.
This includes 9 papers in Gender Studies, 6 papers in Communication and 5 papers in Marketing. The topics of these papers are Media, Gender, and Advertising (4 papers), Media Influence and Health (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Cynthia M. Frisby is often cited by papers focused on Media, Gender, and Advertising (4 papers), Media Influence and Health (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in United States. Cynthia M. Frisby's co-authors include Glen T. Cameron, Jennifer Stevens Aubrey, Elizabeth Behm‐Morawitz, Sun‐A Park and Bryan H. Reber and has published in prestigious journals such as Journal of Advertising Research, Journalism & Mass Communication Quarterly and Mass Communication & Society.
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