Journal of Advertising Research
About
The 1.3k papers published in Journal of Advertising Research in the last decades have received a total of 54.3k indexed citations.
Papers published in Journal of Advertising Research usually cover Marketing (686 papers), Sociology and Political Science (526 papers) and Information Systems and Management (100 papers) specifically the topics of Consumer Behavior in Brand Consumption and Identification (527 papers), Digital Marketing and Social Media (424 papers) and Consumer Market Behavior and Pricing (166 papers). The most active scholars publishing in Journal of Advertising Research are Gian M. Fulgoni, Rachel Kennedy, Micael Dahlén, Don E. Schultz and Douglas West
In The Last Decade
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