Gian M. Fulgoni

24 papers and 353 indexed citations i.

Gian M. Fulgoni has authored 24 papers that have received a total of 353 indexed citations. This includes 12 papers in Sociology and Political Science, 10 papers in Marketing and 2 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Gian M. Fulgoni is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Market Behavior and Pricing (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Canada, United States and Australia. Gian M. Fulgoni's co-authors include Andrew Lipsman, Michael Parent, Kirk Plangger and Colin D. Campbell and has published in prestigious journals such as Journal of Advertising Research