Kirk Plangger
About
Kirk Plangger has authored 62 papers that have received a total of 2.4k indexed citations.
This includes 33 papers in Sociology and Political Science, 27 papers in Marketing and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Technology Adoption and User Behaviour (7 papers). Kirk Plangger is often cited by papers focused on Digital Marketing and Social Media (25 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Technology Adoption and User Behaviour (7 papers) and collaborates with scholars based in United Kingdom, Canada and United States. Kirk Plangger's co-authors include Jan Kietzmann, Leyland Pitt, Colin Campbell, Matteo Montecchi and Sean Sands and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of the Academy of Marketing Science
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