Colin Campbell

85 papers and 2.2k indexed citations i.

Colin Campbell has authored 85 papers that have received a total of 2.2k indexed citations. This includes 48 papers in Marketing, 40 papers in Sociology and Political Science and 11 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (34 papers), Digital Marketing and Social Media (34 papers) and Media Influence and Health (8 papers). Colin Campbell is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (34 papers), Digital Marketing and Social Media (34 papers) and Media Influence and Health (8 papers) and collaborates with scholars based in United States, Australia and Canada. Colin Campbell's co-authors include Sean Sands, Carla Ferraro, Leyland Pitt, Kirk Plangger and Alexis Mavrommatis and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and Annals of Tourism Research