Carla Ferraro

37 papers and 1.2k indexed citations i.

Carla Ferraro has authored 37 papers that have received a total of 1.2k indexed citations. This includes 27 papers in Marketing, 16 papers in Sociology and Political Science and 7 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (14 papers) and Consumer Retail Behavior Studies (11 papers). Carla Ferraro is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (14 papers) and Consumer Retail Behavior Studies (11 papers) and collaborates with scholars based in Australia, United States and Spain. Carla Ferraro's co-authors include Sean Sands, Colin Campbell, Jason Pallant, Alexis Mavrommatis and Jessica L. Pallant and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Industrial Marketing Management