Rachel Kennedy
About
Rachel Kennedy has authored 40 papers that have received a total of 953 indexed citations.
This includes 33 papers in Marketing, 14 papers in Sociology and Political Science and 7 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Market Behavior and Pricing (21 papers) and Digital Marketing and Social Media (11 papers). Rachel Kennedy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Consumer Market Behavior and Pricing (21 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in Australia, United Kingdom and New Zealand. Rachel Kennedy's co-authors include Magda Nenycz‐Thiel, Byron Sharp, Steven Bellman, Svetlana Bogomolova and Luke Greenacre and has published in prestigious journals such as The Astrophysical Journal, Journal of Business Research and European Journal of Marketing
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