Byron Sharp

66 papers and 2.2k indexed citations i.

Byron Sharp has authored 66 papers that have received a total of 2.2k indexed citations. This includes 52 papers in Marketing, 14 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (35 papers), Consumer Behavior in Brand Consumption and Identification (35 papers) and Customer Service Quality and Loyalty (12 papers). Byron Sharp is often cited by papers focused on Consumer Market Behavior and Pricing (35 papers), Consumer Behavior in Brand Consumption and Identification (35 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Australia, New Zealand and United Kingdom. Byron Sharp's co-authors include Jenni Romaniuk, John Dawes, Rachel Kennedy, Malcolm Wright and Luke Greenacre and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and International Journal of Behavioral Nutrition and Physical Activity