Jenni Romaniuk

97 papers and 1.9k indexed citations i.

Jenni Romaniuk has authored 97 papers that have received a total of 1.9k indexed citations. This includes 78 papers in Marketing, 41 papers in Sociology and Political Science and 18 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (63 papers), Consumer Market Behavior and Pricing (46 papers) and Digital Marketing and Social Media (34 papers). Jenni Romaniuk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (63 papers), Consumer Market Behavior and Pricing (46 papers) and Digital Marketing and Social Media (34 papers) and collaborates with scholars based in Australia, United Kingdom and Japan. Jenni Romaniuk's co-authors include Magda Nenycz‐Thiel, Byron Sharp, Cathy Nguyen, Svetlana Bogomolova and Margaret Faulkner and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing