Damijan Mumel
About
Damijan Mumel has authored 20 papers that have received a total of 472 indexed citations.
This includes 12 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in General Health Professions. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (4 papers) and Marketing and Advertising Strategies (4 papers). Damijan Mumel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (4 papers) and Marketing and Advertising Strategies (4 papers) and collaborates with scholars based in Slovenia, Serbia and Romania. Damijan Mumel's co-authors include Sonja Treven, Mateja Lorber, Boris Snoj, Aleksandra Pisnik and Borut Milfelner and has published in prestigious journals such as Journal of Business Research, Sustainability and Journal of Product & Brand Management
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