Daniel Wentzel

43 papers and 1.2k indexed citations i.

Daniel Wentzel has authored 43 papers that have received a total of 1.2k indexed citations. This includes 28 papers in Marketing, 16 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers). Daniel Wentzel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Germany, Switzerland and The Netherlands. Daniel Wentzel's co-authors include Torsten Tomczak, Andreas Herrmann, Jan R. Landwehr, Flavius Kehr and Christian Hopp and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Venturing