Daniela Andreini
About
Daniela Andreini has authored 25 papers that have received a total of 512 indexed citations.
This includes 15 papers in Sociology and Political Science, 15 papers in Marketing and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers). Daniela Andreini is often cited by papers focused on Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (11 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Italy, United Kingdom and Finland. Daniela Andreini's co-authors include Giuseppe Pedeliento, Jari Salo, Lia Zarantonello, Cristina Bettinelli and Tommi Laukkanen and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Organization Studies
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