Lia Zarantonello
About
Lia Zarantonello has authored 39 papers that have received a total of 4.8k indexed citations.
This includes 38 papers in Marketing, 19 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (9 papers). Lia Zarantonello is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (33 papers), Digital Marketing and Social Media (19 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in United Kingdom, Italy and United States. Lia Zarantonello's co-authors include Bernd H. Schmitt, Silvia Grappi, J. Joško Brakus, Simona Romani and Richard P. Bagozzi and has published in prestigious journals such as Journal of Marketing, Annual Review of Psychology and Journal of Business Research
In The Last Decade
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