Bernd H. Schmitt
About
Bernd H. Schmitt has authored 101 papers that have received a total of 10.7k indexed citations.
This includes 62 papers in Marketing, 35 papers in Sociology and Political Science and 26 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (54 papers), Digital Marketing and Social Media (25 papers) and Cultural Differences and Values (14 papers). Bernd H. Schmitt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (54 papers), Digital Marketing and Social Media (25 papers) and Cultural Differences and Values (14 papers) and collaborates with scholars based in United States, United Kingdom and Germany. Bernd H. Schmitt's co-authors include Lia Zarantonello, J. Joško Brakus, Laurette Dubé, France Leclerc and Emanuel de Bellis and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research
In The Last Decade
Explore authors with similar magnitude of impact
Top authors papers by Laurent Gapin are co-authored with Top journals papers by Claudia Cantoni are published in Top fields papers by Wade Thompson are about Top authors papers by Timothy E. McGraw are co-authored with Top authors papers by Jürgen Wehland are co-authored with Top journals papers by Robert Poss are published in Top journals papers by Douglas Magde are published in Top journals papers by Britaldo Soares‐Filho are published in