J. Joško Brakus
About
J. Joško Brakus has authored 23 papers that have received a total of 4.0k indexed citations.
This includes 20 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (6 papers). J. Joško Brakus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in United Kingdom, United States and Italy. J. Joško Brakus's co-authors include Bernd H. Schmitt, Lia Zarantonello, Charles Dennis, Eleftherios Alamanos and Steven S. Posavac and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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