Daniela B. Schäfer
About
Daniela B. Schäfer has authored 11 papers that have received a total of 738 indexed citations.
This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Marketing and Advertising Strategies (4 papers). Daniela B. Schäfer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (6 papers) and Marketing and Advertising Strategies (4 papers) and collaborates with scholars based in Switzerland and Germany. Daniela B. Schäfer's co-authors include Manfred Bruhn, Daniel Heinrich, Jürgen Schwarz, Hans H. Bauer and Verena Schoenmueller and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Management Research Review
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