Daniel Heinrich
About
Daniel Heinrich has authored 15 papers that have received a total of 696 indexed citations.
This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (5 papers) and Environmental Sustainability in Business (4 papers). Daniel Heinrich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in Germany, United States and Switzerland. Daniel Heinrich's co-authors include Colin Campbell, Daniela B. Schäfer, Marc Fetscherin, Hans H. Bauer and Niall Piercy and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Advertising Research
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