Marc Fetscherin

60 papers and 2.6k indexed citations i.

Marc Fetscherin has authored 60 papers that have received a total of 2.6k indexed citations. This includes 32 papers in Marketing, 22 papers in Sociology and Political Science and 20 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (12 papers) and International Business and FDI (9 papers). Marc Fetscherin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (24 papers), Digital Marketing and Social Media (12 papers) and International Business and FDI (9 papers) and collaborates with scholars based in United States, Germany and Switzerland. Marc Fetscherin's co-authors include Ilan Alon, Christoph Lattemann, Mark Toncar, John R. McIntyre and Shaomin Li and has published in prestigious journals such as Journal of Business Research, Tourism Management and European Journal of Marketing