Mark Toncar

21 papers and 614 indexed citations i.

Mark Toncar has authored 21 papers that have received a total of 614 indexed citations. This includes 10 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Communication. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Management and Marketing Education (3 papers) and International Student and Expatriate Challenges (3 papers). Mark Toncar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Management and Marketing Education (3 papers) and International Student and Expatriate Challenges (3 papers) and collaborates with scholars based in United States and Latvia. Mark Toncar's co-authors include Jane S. Reid, Cynthia Anderson, Marc Fetscherin, David J. Burns and Ilan Alon and has published in prestigious journals such as European Journal of Marketing, Journal of Advertising and International Marketing Review