Daniela Langaro

16 papers and 335 indexed citations i.

Daniela Langaro has authored 16 papers that have received a total of 335 indexed citations. This includes 15 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Daniela Langaro is often cited by papers focused on Digital Marketing and Social Media (15 papers), Technology Adoption and User Behaviour (7 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Portugal, Australia and United States. Daniela Langaro's co-authors include Sandra María Correia Loureiro, Bruno Schivinski, Maria Salgueiro, Paulo Rita and Colin Jevons and has published in prestigious journals such as Journal of Business Research, Journal of Product & Brand Management and Journal of Brand Management.