Danny Weathers
About
Danny Weathers has authored 22 papers that have received a total of 934 indexed citations.
This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers). Danny Weathers is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States. Danny Weathers's co-authors include Scott D. Swain, Jennifer Christie Siemens, Ronald W. Niedrich, Subhash Sharma and Varun Grover and has published in prestigious journals such as Journal of Marketing Research, Journal of Business Research and Journal of the Academy of Marketing Science
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