Ronald W. Niedrich

14 papers and 885 indexed citations i.

Ronald W. Niedrich has authored 14 papers that have received a total of 885 indexed citations. This includes 10 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Applied Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (6 papers) and Decision-Making and Behavioral Economics (4 papers). Ronald W. Niedrich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (6 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in United States and Latvia. Ronald W. Niedrich's co-authors include Scott D. Swain, Subhash Sharma, Danny Weathers, Kristy E. Reynolds and Douglas H. Wedell and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research