Darrel D. Muehling
About
Darrel D. Muehling has authored 75 papers that have received a total of 2.9k indexed citations.
This includes 61 papers in Marketing, 35 papers in Sociology and Political Science and 16 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (55 papers), Digital Marketing and Social Media (28 papers) and Media, Gender, and Advertising (16 papers). Darrel D. Muehling is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (55 papers), Digital Marketing and Social Media (28 papers) and Media, Gender, and Advertising (16 papers) and collaborates with scholars based in United States, Kuwait and Canada. Darrel D. Muehling's co-authors include Russell N. Laczniak, Ioannis Kareklas, Richard H. Kolbe, William A. Weeks and Les Carlson and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Sustainability
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