Dave Chaffey

13 papers and 211 indexed citations i.

Dave Chaffey has authored 13 papers that have received a total of 211 indexed citations. This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 2 papers in Management Information Systems. The topics of these papers are Digital Marketing and Social Media (5 papers), Marketing and Advertising Strategies (4 papers) and Big Data and Business Intelligence (2 papers). Dave Chaffey is often cited by papers focused on Digital Marketing and Social Media (5 papers), Marketing and Advertising Strategies (4 papers) and Big Data and Business Intelligence (2 papers) and collaborates with scholars based in and . Dave Chaffey's co-authors include PR Smith and Pat Smith and has published in prestigious journals such as International Journal of Information Management, Journal of Marketing Management and Journal of Direct Data and Digital Marketing Practice