David Ballantyne
About
David Ballantyne has authored 37 papers that have received a total of 2.5k indexed citations.
This includes 29 papers in Organizational Behavior and Human Resource Management, 22 papers in Marketing and 10 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (29 papers), Service and Product Innovation (13 papers) and Digital Marketing and Social Media (7 papers). David Ballantyne is often cited by papers focused on Customer Service Quality and Loyalty (29 papers), Service and Product Innovation (13 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in New Zealand, Australia and United Kingdom. David Ballantyne's co-authors include Adrian Payne, Martin Christopher, Richard J. Varey, John Williams and Hongzhi Gao and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and European Journal of Marketing
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