David G. Herr

34 papers and 462 indexed citations i.

David G. Herr has authored 34 papers that have received a total of 462 indexed citations. This includes 6 papers in Marketing, 4 papers in Ecology, Evolution, Behavior and Systematics and 4 papers in Management Science and Operations Research. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Optimal Experimental Design Methods (4 papers) and Consumer Retail Behavior Studies (3 papers). David G. Herr is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Optimal Experimental Design Methods (4 papers) and Consumer Retail Behavior Studies (3 papers) and collaborates with scholars based in United States, Germany and Canada. David G. Herr's co-authors include Elizabeth P. Lacey, Donald S. Burdick, Jane Boyd Thomas, Martha L. Taylor and Nancy L. Cassill and has published in prestigious journals such as Psychological Bulletin, Journal of the American Statistical Association and Ecology