David J. Luck

18 papers and 359 indexed citations i.

David J. Luck has authored 18 papers that have received a total of 359 indexed citations. This includes 5 papers in Marketing, 5 papers in Management of Technology and Innovation and 2 papers in Strategy and Management. The topics of these papers are Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Marketing and Advertising Strategies (3 papers). David J. Luck is often cited by papers focused on Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Marketing and Advertising Strategies (3 papers) and collaborates with scholars based in United States. David J. Luck's co-authors include Peter Robinson, William R. Leonard, William J. Regan, O. C. Ferrell and Patrick J. Robinson and has published in prestigious journals such as Journal of Marketing and Journal of Marketing Research