David L. Loudon
About
David L. Loudon has authored 48 papers that have received a total of 729 indexed citations.
This includes 9 papers in Pharmacology, 8 papers in Sociology and Political Science and 8 papers in Strategy and Management. The topics of these papers are Pharmaceutical industry and healthcare (9 papers), Management and Marketing Education (5 papers) and Customer Service Quality and Loyalty (5 papers). David L. Loudon is often cited by papers focused on Pharmaceutical industry and healthcare (9 papers), Management and Marketing Education (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States, Latvia and Saudi Arabia. David L. Loudon's co-authors include Robert E. Stevens, Nile M. Khanfar, William E. Warren, Albert J. Della Bitta and Kenneth E. Clow and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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