Kenneth E. Clow

38 papers and 741 indexed citations i.

Kenneth E. Clow has authored 38 papers that have received a total of 741 indexed citations. This includes 22 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 15 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (13 papers). Kenneth E. Clow is often cited by papers focused on Customer Service Quality and Loyalty (16 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (13 papers) and collaborates with scholars based in United States and Latvia. Kenneth E. Clow's co-authors include Robert E. Stevens, Donald Baack, David L. Kurtz, David L. Loudon and Karen E. James and has published in prestigious journals such as Journal of Business Research, Journal of Services Marketing and Psychological Reports