Donald Baack
About
Donald Baack has authored 19 papers that have received a total of 345 indexed citations.
This includes 6 papers in Sociology and Political Science, 6 papers in Marketing and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Knowledge Management (3 papers) and Digital Marketing and Social Media (3 papers). Donald Baack is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Knowledge Management (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in United States. Donald Baack's co-authors include Kenneth E. Clow, Daniel Baack, John B. Cullen, Nitish Singh and Eric Harris and has published in prestigious journals such as Journal of Business Ethics, Human Relations and Journal of Advertising Research
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