David Martín‐Consuegra

41 papers and 1.1k indexed citations i.

David Martín‐Consuegra has authored 41 papers that have received a total of 1.1k indexed citations. This includes 24 papers in Marketing, 22 papers in Sociology and Political Science and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (18 papers), Customer Service Quality and Loyalty (18 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers). David Martín‐Consuegra is often cited by papers focused on Digital Marketing and Social Media (18 papers), Customer Service Quality and Loyalty (18 papers) and Consumer Behavior in Brand Consumption and Identification (14 papers) and collaborates with scholars based in Spain, Chile and United States. David Martín‐Consuegra's co-authors include Estrella Díaz, Arturo Molina, Águeda Esteban Talaya, Rocío Carranza and Mar Gómez and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Tourism Management.