Estrella Díaz
About
Estrella Díaz has authored 33 papers that have received a total of 682 indexed citations.
This includes 22 papers in Marketing, 18 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (12 papers). Estrella Díaz is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Spain, Chile and China. Estrella Díaz's co-authors include David Martín‐Consuegra, Águeda Esteban Talaya, Arturo Molina, Monica Faraoni and Mar Gómez and has published in prestigious journals such as Journal of Cleaner Production, European Journal of Operational Research and Tourism Management
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