Monica Faraoni
About
Monica Faraoni has authored 17 papers that have received a total of 372 indexed citations.
This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Environmental Sustainability in Business (3 papers). Monica Faraoni is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in Italy, Spain and Germany. Monica Faraoni's co-authors include Lamberto Zollo, Silvia Ranfagni, Estrella Díaz, Tommaso Pucci and Lorenzo Zanni and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Business Strategy and the Environment
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