Silvia Ranfagni
About
Silvia Ranfagni has authored 45 papers that have received a total of 430 indexed citations.
This includes 27 papers in Marketing, 19 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (7 papers). Silvia Ranfagni is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Italy, United Kingdom and France. Silvia Ranfagni's co-authors include Simone Guercini, Kerry E. Howell, Wilson Ozuem, Andrea Runfola and Monica Faraoni and has published in prestigious journals such as Journal of Business Research, Sustainability and European Journal of Marketing
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