Kerry E. Howell
About
Kerry E. Howell has authored 58 papers that have received a total of 758 indexed citations.
This includes 17 papers in Sociology and Political Science, 15 papers in Organizational Behavior and Human Resource Management and 14 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (12 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Kerry E. Howell is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Digital Marketing and Social Media (12 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers) and collaborates with scholars based in United Kingdom, Italy and France. Kerry E. Howell's co-authors include Wilson Ozuem, Geoff Lancaster, Silvia Ranfagni, T. I. Nwanji and Damilola Felix Eluyela and has published in prestigious journals such as Journal of Business Research, Renewable Energy and International Journal of Information Management
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