David Njite
About
David Njite has authored 15 papers that have received a total of 802 indexed citations.
This includes 11 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Environmental Sustainability in Business (3 papers). David Njite is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in United States, The Netherlands and Australia. David Njite's co-authors include H. G. Parsa, Murat Hançer, Emily Ma, Hailin Qu and Woo Gon Kim and has published in prestigious journals such as International Journal of Hospitality Management, Journal of Hospitality & Tourism Research and Psychological Reports
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