David S. Waller
About
David S. Waller has authored 73 papers that have received a total of 1.5k indexed citations.
This includes 39 papers in Marketing, 24 papers in Sociology and Political Science and 12 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (14 papers) and Media, Gender, and Advertising (10 papers). David S. Waller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (32 papers), Digital Marketing and Social Media (14 papers) and Media, Gender, and Advertising (10 papers) and collaborates with scholars based in Australia, New Zealand and United States. David S. Waller's co-authors include Kim‐Shyan Fam, Michael Jay Polonsky, B. Zafer Erdoğan, Nicholas H. Hinz and Nicole Lautze and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Appetite
In The Last Decade
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