B. Zafer Erdoğan

32 papers and 1.9k indexed citations i.

B. Zafer Erdoğan has authored 32 papers that have received a total of 1.9k indexed citations. This includes 17 papers in Marketing, 13 papers in Sociology and Political Science and 8 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (8 papers) and Digital Marketing and Social Media (6 papers). B. Zafer Erdoğan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Media, Gender, and Advertising (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Türkiye, Australia and Canada. B. Zafer Erdoğan's co-authors include Michael J. Baker, David S. Waller, Sameer Deshpande, Tanya Drollinger and Kim‐Shyan Fam and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Consumer Marketing