Dawn Iacobucci
About
Dawn Iacobucci has authored 171 papers that have received a total of 10.9k indexed citations.
This includes 53 papers in Marketing, 50 papers in Sociology and Political Science and 47 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (41 papers), Consumer Behavior in Brand Consumption and Identification (35 papers) and Digital Marketing and Social Media (29 papers). Dawn Iacobucci is often cited by papers focused on Customer Service Quality and Loyalty (41 papers), Consumer Behavior in Brand Consumption and Identification (35 papers) and Digital Marketing and Social Media (29 papers) and collaborates with scholars based in United States, Spain and France. Dawn Iacobucci's co-authors include Deidre Popovich, Amy L. Ostrom, Stanley Wasserman, Sergio Román and Adam Duhachek and has published in prestigious journals such as Journal of Personality and Social Psychology, Psychological Bulletin and Journal of Marketing
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