Dawn Lerman

26 papers and 1.3k indexed citations i.

Dawn Lerman has authored 26 papers that have received a total of 1.3k indexed citations. This includes 17 papers in Marketing, 8 papers in Sociology and Political Science and 4 papers in Experimental and Cognitive Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Dawn Lerman is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and Australia. Dawn Lerman's co-authors include David Luna, Ellen Garbarino, Stephen Jay Gould, Laura A. Peracchio and Sertan Kabadayi and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and European Journal of Marketing