Debidutta Pattnaik
About
Debidutta Pattnaik has authored 42 papers that have received a total of 1.6k indexed citations.
This includes 15 papers in Accounting, 15 papers in Economics and Econometrics and 13 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Corporate Finance and Governance (6 papers). Debidutta Pattnaik is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (8 papers) and Corporate Finance and Governance (6 papers) and collaborates with scholars based in India, United States and Malaysia. Debidutta Pattnaik's co-authors include Satish Kumar, Naveen Donthu, H. Kent Baker, Weng Marc Lim and Raghu Raman and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Service Research
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