Dengfeng Yan

19 papers and 444 indexed citations i.

Dengfeng Yan has authored 19 papers that have received a total of 444 indexed citations. This includes 11 papers in Marketing, 10 papers in Applied Psychology and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (10 papers) and Decision-Making and Behavioral Economics (6 papers). Dengfeng Yan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Behavioral Health and Interventions (10 papers) and Decision-Making and Behavioral Economics (6 papers) and collaborates with scholars based in Hong Kong, United States and China. Dengfeng Yan's co-authors include Jaideep Sengupta, Alex S.L. Tsang, Jiewen Hong, Rod Duclos and Heping Li and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research