Jaideep Sengupta

53 papers and 2.3k indexed citations i.

Jaideep Sengupta has authored 53 papers that have received a total of 2.3k indexed citations. This includes 30 papers in Marketing, 16 papers in Sociology and Political Science and 16 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (29 papers), Cultural Differences and Values (12 papers) and Social and Intergroup Psychology (11 papers). Jaideep Sengupta is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Cultural Differences and Values (12 papers) and Social and Intergroup Psychology (11 papers) and collaborates with scholars based in Hong Kong, United States and Canada. Jaideep Sengupta's co-authors include Dengfeng Yan, Gerald J. Gorn, Darren W. Dahl, Jennifer Argo and Gita Venkataramani Johar and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Psychological Science