Gerald J. Gorn
About
Gerald J. Gorn has authored 68 papers that have received a total of 4.3k indexed citations.
This includes 25 papers in Marketing, 20 papers in Social Psychology and 18 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Color perception and design (12 papers) and Media Influence and Health (6 papers). Gerald J. Gorn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Color perception and design (12 papers) and Media Influence and Health (6 papers) and collaborates with scholars based in Hong Kong, Canada and United States. Gerald J. Gorn's co-authors include Marvin E. Goldberg, Darren W. Dahl, Amitava Chattopadhyay, Charles B. Weinberg and Jaideep Sengupta and has published in prestigious journals such as Journal of Marketing, Management Science and Child Development
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