Derek Lai Teik Ong

About

Derek Lai Teik Ong is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Derek Lai Teik Ong has authored 30 papers receiving a total of 478 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 10 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Derek Lai Teik Ong’s work include Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Derek Lai Teik Ong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Derek Lai Teik Ong collaborates with scholars based in Malaysia, United Kingdom and Australia. Derek Lai Teik Ong's co-authors include Kian Yeik Koay, Jane Summers, Victoria Armstrong, Gul Zaman, Lance E. Lanyon, J. S. Price, Jessica Sze Yin Ho, Pei Boon Ooi, Vivien K. G. Lim and Patrick Chin-Hooi Soh and has published in prestigious journals such as PLoS ONE, ACS Applied Materials & Interfaces and Information & Management.

In The Last Decade

Co-authorship network of co-authors of Derek Lai Teik Ong

This figure shows the co-authorship network connecting the top 25 collaborators of Derek Lai Teik Ong. A scholar is included among the top collaborators of Derek Lai Teik Ong based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Derek Lai Teik Ong. Derek Lai Teik Ong is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Derek Lai Teik Ong

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Derek Lai Teik Ong. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Derek Lai Teik Ong. The network helps show where Derek Lai Teik Ong may publish in the future.

Countries citing papers authored by Derek Lai Teik Ong

Since Specialization

Citations

This map shows the geographic impact of Derek Lai Teik Ong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Derek Lai Teik Ong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Derek Lai Teik Ong more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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