Kian Yeik Koay
About
Kian Yeik Koay has authored 64 papers that have received a total of 1.2k indexed citations.
This includes 36 papers in Sociology and Political Science, 28 papers in Marketing and 18 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (18 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers). Kian Yeik Koay is often cited by papers focused on Digital Marketing and Social Media (24 papers), Technology Adoption and User Behaviour (18 papers) and Consumer Behavior in Brand Consumption and Identification (18 papers) and collaborates with scholars based in Malaysia, China and Australia. Kian Yeik Koay's co-authors include Patrick Chin-Hooi Soh, Wai Ching Poon, Man Lai Cheung, Fandy Tjiptono and Wilson K.S. Leung and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Information & Management
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