Wilson K.S. Leung

25 papers and 668 indexed citations i.

Wilson K.S. Leung has authored 25 papers that have received a total of 668 indexed citations. This includes 21 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Wilson K.S. Leung is often cited by papers focused on Digital Marketing and Social Media (19 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Hong Kong, China and Malaysia. Wilson K.S. Leung's co-authors include Man Lai Cheung, Si Shi, Man Kit Chang, Philip J. Rosenberger and Guilherme D. Pires and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and International Journal of Information Management