Philip J. Rosenberger

33 papers and 1.2k indexed citations i.

Philip J. Rosenberger has authored 33 papers that have received a total of 1.2k indexed citations. This includes 22 papers in Sociology and Political Science, 22 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Technology Adoption and User Behaviour (8 papers). Philip J. Rosenberger is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (11 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Australia, Hong Kong and Brazil. Philip J. Rosenberger's co-authors include Guilherme D. Pires, Man Lai Cheung, Jamie Carlson, Mohammad M. Rahman and Wilson K.S. Leung and has published in prestigious journals such as Journal of Travel Research, Journal of Retailing and Consumer Services and Business Horizons.