Guilherme D. Pires

36 papers and 1.4k indexed citations i.

Guilherme D. Pires has authored 36 papers that have received a total of 1.4k indexed citations. This includes 27 papers in Marketing, 19 papers in Sociology and Political Science and 15 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (14 papers). Guilherme D. Pires is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (22 papers), Customer Service Quality and Loyalty (15 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in Australia, Hong Kong and Portugal. Guilherme D. Pires's co-authors include Man Lai Cheung, Philip J. Rosenberger, John L. Stanton, Paulo Rita and Wilson K.S. Leung and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Industrial Marketing Management.