Man Lai Cheung

35 papers and 1.2k indexed citations i.

Man Lai Cheung has authored 35 papers that have received a total of 1.2k indexed citations. This includes 31 papers in Sociology and Political Science, 21 papers in Marketing and 16 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (28 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Behavior in Brand Consumption and Identification (15 papers). Man Lai Cheung is often cited by papers focused on Digital Marketing and Social Media (28 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Behavior in Brand Consumption and Identification (15 papers) and collaborates with scholars based in Hong Kong, Australia and Malaysia. Man Lai Cheung's co-authors include Wilson K.S. Leung, Guilherme D. Pires, Philip J. Rosenberger, Man Kit Chang and Si Shi and has published in prestigious journals such as Environment International, Computers in Human Behavior and International Journal of Environmental Research and Public Health